Glossary

The MarTech Glossary: Clear definitions for growth teams

Showing 20 terms starting with "A"

A/B Testing

Analytics

A/B Testing is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Above-the-Fold Content

Analytics

Above-the-Fold Content is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Account-Based Marketing (ABM)

Analytics

Account-Based Marketing (ABM) is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Ad Auction

Analytics

Ad Auction is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Ad Blocker

Analytics

Ad Blocker is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Ad Click

Analytics

Ad Click is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Adobe Analytics

Analytics

Adobe Analytics is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Analytics Platform

Analytics

Analytics Platform is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Analytics tools

Analytics

Analytics tools is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

App Store Optimization (ASO)

Analytics

App Store Optimization (ASO) is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Attribution Model

Analytics

Attribution Model is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Attribution Modeling

Analytics

Attribution Modeling is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Audience intelligence

Analytics

Audience intelligence is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Audience profiling

Analytics

Audience profiling is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Audience segmentation

MarTech

Average customer value

Analytics

Average customer value is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Average order value (AOV)

Analytics

Average order value (AOV) is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Average Purchase Value

Analytics

Average Purchase Value is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Average Visit Duration

Analytics

Average Visit Duration is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Awareness Stage

Analytics

Awareness Stage is a concept in marketing/analytics that we'll explain in a friendly, easy-to-understand way here.

Total glossary terms: 112